Brand Guide · Logo Box
hairdressing.school
Brand Guide
Reduced to what already exists right now: the wordmark, the landing page color system, typography, and the three existing character icons.
Logo
Colors
Type
Icons
Primary wordmark with a black first line and a green second line. The green is taken directly from the logo file: #3A9E7E.
Existing Icons
These three characters are part of the brand system. They should always appear with name and role so they read as a clear product family, not just decorative illustrations.
Brand Core
The brand combines technology with real human support. It should never feel like cold software. It should feel premium, warm, and modern for hairdressers at every stage of growth.
Positioning
One platform for learning, salon management, and visibility. Chat-first, context-aware, and approachable instead of technical and complicated.
Brand Line
One platform. Learn. Manage. Grow.
We love to see you grow.
Color Palette
The primary colors are taken directly from the live CSS and the logo. The supporting colors come from the existing character assets and fit the current brand world closely.
Typography
The live site typography is modern, distinct, and still soft enough for a human brand. The combination works well and should remain consistent.
Syne
Used for headlines, strong statements, section titles, and brand moments. It feels modern, bold, and editorial.
DM Sans is used for body copy, buttons, navigation, and explanatory content. It stays calm, friendly, and easy to read.
Headlines: Syne
Body: DM Sans
Logo Rules
The wordmark is strong enough when used cleanly. Fewer effects, more breathing room, and clear backgrounds are the right approach here.
Do
Use white or very light backgrounds. Keep generous spacing. Preserve the original colors. A minimum digital width of about 140 px keeps the wordmark readable.
Don't
No shadows, no outlines, no alternate colors, no stretching, no tight cropping, and no placement on busy backgrounds.
Do / Don't
Do
- Use black as the visual backbone.
- Use mint and rose in a soft, generous way.
- Keep rounded corners and clear spacing throughout.
- Keep the brand feeling warm and premium.
Don't
- Do not introduce neon green or tech blue.
- Do not turn it into a crowded dashboard aesthetic.
- Do not shift it into a dark, aggressive cyber look.
- Do not use generic startup purple.
Quick Design Formula
If something has to be built quickly, this combination works immediately and stays close to the existing website.
One platform.
Learn. Manage. Grow.
Warm white, clear black typography, brand green as the primary signal, and rose as the softer emotional counterpoint.